Lead generation is one of the oldest, yet most useful ways to gain more visitors, and eventually convert sales on a website. However, the process of generating new leads, or purchasing leads, has been overlooked by many companies in recent years. When working on growing your current audience base, and increasing sales figures, lead generation websites are an extremely powerful tool to add to your arsenal of tools. Yes, SEO, social media, and PPC ads are also critical, that doesn’t mean your company should shy away from proven methods that have worked for years.